Megan, Director, Global Center of Excellence for advanced analytics and data science at Starbucks, shares her insights on the power of data, technology, and change management in driving personalization and segmented marketing, while shedding light on both opportunities and challenges faced within Starbucks. She also discusses how AI, especially Generative AI, is shaping the future of analytics at Starbucks, touching on its influence on forecasting and SKU categorization.
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