Entries by Chiradeep Bhattacharya


Do your users ‘speak data’? Here’s how to translate

Our data universe has witnessed a colossal year-on-year growth of 42.2% worldwide1. IDC predicts that the Global Datasphere will grow from 80 Zettabytes in 2022 to 175 Zettabytes by 20252. With such growth also comes the responsibility of making information easily accessible and interpretable across a range of users that includes customers, business partners, and […]


Improve customer experiences thru data

The biggest and most successful consumer companies have taken a lead in delivering exceptional customer experiences (CX) across different stages of the buying journey. They have honed their CX prowess by building customer data platforms to identify salient customer pain points and resolve those with the biggest pay offs. A customer data platform plays a […]