Media firms today struggle with repetitive ads, irrelevant placements, and revenue leakages, all of which stem from inefficient data management and incomplete insights. These challenges lead to suboptimal ad placements and a poor viewing experience. Infocepts’ AdVantage Insight offers a transformative solution, providing near real-time insights that empower media firms to make data-driven decisions, optimize ad effectiveness, and enhance viewer satisfaction.
Enhance Your Advertising with AdVantageInsight
Fill out the form below to learn how AdVantage Insight can improve your ad placements and viewer experience.
Client Story
Enhance viewer experience & advertising ROI using Ad sales analytics
Our media client struggled with repetitive ads, irrelevant placements, and revenue leakages due to improper targeting, which impacted ROI and viewer experience. Infocepts developed a solution to provide near real-time insights into viewer consumption patterns and enabled better decision-making by standardizing data and integrating it across business systems. As a result, the client achieved a 99% reduction in ad repetitions, identified $400K in recovered revenue from partner chargebacks, and improved advertising effectiveness. The solution continues to offer valuable insights, driving innovation and enhancing overall business performance.
Infocepts
