Why Pharma Commercial Teams Need a Connected Intelligence Layer – Not More Dashboards
If you lead a commercial function in pharma today, you probably have more dashboards than you know what to do with. Field force performance in one system. Omnichannel engagement in another. Incentive compensation somewhere else. CRM data siloed in Veeva. Marketing mix results locked inside a media agency’s proprietary tool. The irony is unmistakable: the […]
