Analytics modernization improves ROI without the typical risks & user resistance
The Challenge
Our client has grown largely through acquisition—in 2019 it comprised more than ten business units and diverse analyticsportfolio consisting of 8 analytics tools and 1200+ reports supporting 2000+ users. Complex tool landscape and integrations increased time to insights leading to delayed decisions in sales, marketing, and advertising teams which impacted operations and revenues.
Our client wanted to minimize tools overlap, standardize information consumption and PII data, mitigate risks from legacy applications, and simplify operations
The Solution
Infocepts leveraged its proven analytics migration and agile execution capabilities to execute this. The solution comprised of 3 steps:
Assessment – Our team conducted an assessment of the current state, a deep-dive tool comparison in the context of our client’s requirements and developed a migration roadmap. Our team collaborated with multiple business, IT, security, and support stakeholders to understand essential requirements, capabilities, critical application needs, and challenges to arrive at this roadmap
Migration – Based on the assessment, planning, prioritization, migration was carried out. Our team migrated ~1200 reports; 40% as-is and 60% requiring partial or full redesign. Reports were also redesigned to meet PII guidelines and integration with Protegrity data security.
Optimization – Infocepts built the platform monitoring dashboard and led the continuous rollout of new user capabilities—all while tuning report generation and sunsetting expendable apps or tools. Additionally, we helped foster business team collaboration, enabled governed self-service, and conducted training workshops.
The Outcome
- Annual savings of USD $600K in license and platform support costs.
- Reduced time to insights with simplified integrations
- Reduced report count by 37% by effectively leveraging new features of the selected tools
- Ensured 100% compliance on PII data protection in line with its enterprise security policy.
- Improved user experience and self-service capabilities resulted in a 1.3X increase in user adoption
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A big Thanks to Infocepts team for their exceptional work and unwavering dedication throughout the initiative, despite the challenges encountered along the way. We truly appreciate their commitment to delivering outstanding results in a timely manner, even when faced with new requirements around PII data protection and encryption.
Senior Program Manager, Analytics
Media and Entertainment Company
About the Client
Our client is a mass media and entertainment conglomerate catering to a global audience. It produces and distributes entertainment, news, information products, and services.
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Headquarters: Washington, D.C., USA