Intelligence Hub connects to your measurement providers, ad servers, and first-party data sources on Databricks, standardizes the metrics across all of them, and turns the result into one governed, real-time view for OTT advertising, streaming, and digital campaigns. For a full breakdown of reach, frequency, GRP, and incrementality testing, see our Media Measurement & Attribution glossary
Linear, streaming, and digital performance sit in different providers and dashboards — turning a single campaign story into a reconciliation exercise.
Impressions and GRPs no longer satisfy agencies. They want audience quality, cross-platform attribution, and proof tied to business outcomes.
Most measurement stops at exposure. What happens between an ad being seen and a customer converting stays a blind spot.
Every cross-platform question routes through a data team. By the time the answer comes back, the campaign has already moved on.
Intelligence Hub connects to your measurement providers, ad servers, and first-party data sources on Databricks, standardizes the metrics across all of them, and turns the result into one governed, real-time view through a streaming analytics platform designed for cross-media measurement.
Connect data from every measurement provider, ad platform, and first-party source into one reporting framework.
Standardize metrics across every methodology, without disrupting what you already use.
Track the complete path from exposure through engagement, intent, conversion, and revenue — not just reach.
Monitor and adjust campaigns while they're live, instead of waiting for the report to close.
Ask a plain-language question, get a governed answer — grounded in a semantic layer, not a raw data dump.
Every query, generated output, and result is tracked end to end, so every insight can be traced back to its source and validated before a decision gets made on it.
Intelligence Hub brings measurement unification, full-funnel tracking, and governed self-service analytics together in one streaming analytics platform — built for teams that need answers faster than the next advertiser call.
Brings measurement inputs — including providers like VideoAmp, iSpot, Nielsen, and EDO — into one consistent reporting layer, without replacing any existing contract.
Measures the actual lift a campaign creates against a no-exposure baseline — a stronger, causal answer than last-touch or multi-touch attribution alone.
Business users ask questions in plain language and get answers grounded in a defined semantic layer — no SQL, no analyst queue, no inconsistent numbers.
Different measurement providers calculate reach, frequency, and ratings using different methodologies.Intelligence Hub reconciles these into one comparable number,
When measurement is unified and self-service across streaming and OTT advertising — instead of fragmented and analyst-dependent — campaign decisions get faster and advertiser conversations get easier.
Standardized Campaign Reporting
Cross-Platform Performance Visibility
Faster Campaign Decisions
Stronger Advertiser Confidence
Walk into every advertiser conversation with one consistent performance story, not five conflicting reports.
Adjust campaigns while they're live, using the same numbers finance and sales already trust.
Spend less time reconciling providers and more time acting on what the data actually shows.
Field fewer one-off report requests as business users self-serve directly against a governed semantic layer.
Intelligence Hub is built on Databricks and integrates with your existing measurement providers, ad servers, and real-time operations solutions like CampaignNova Autopilot and AdScape 360 — accelerating deployment within your existing infrastructure stack.
Explore insights, case studies, and expert perspectives on how leading media and entertainment organizations are transforming advertising revenue performance through data, AI, and advanced analytics.
Case Study
Intelligence Hub is Infocepts’ unified media measurement and attribution solution that brings campaign performance data from multiple measurement providers into a single, governed reporting framework — without replacing existing measurement investments.
Cross-media measurement is the ability to track how a single advertising campaign performs across linear TV, streaming, and digital as one connected story, rather than as separate reports from each channel. Without it, a media company can tell you how a campaign did on broadcast, or on CTV, or on digital — but not how it did as a whole. That gap is exactly what makes it hard for advertisers to trust the numbers they’re given at upfront.
Publishers can unify measurement by bringing campaign data from multiple platforms and measurement methodologies into a standardized reporting framework. Performance Insights Hub simplifies cross-platform measurement by providing one trusted view of campaign performance across broadcast, streaming, digital, connected TV, and programmatic advertising.
Most media companies measure performance through a dozen separate providers, methodologies, and dashboards — Nielsen for broadcast, VideoAmp or iSpot for streaming, ad servers for digital — none of which speak the same language. Each provider defines reach, frequency, and attribution slightly differently, so reconciling them into one number becomes a manual, analyst-heavy exercise instead of something a business team can trust in real time.
Reach tells you how many people saw an ad. Attribution tells you which touchpoints contributed to a conversion. Cross-media measurement is the broader layer that unifies both of these — and everything in between — across every channel a campaign runs on, so a single number can represent the whole campaign story instead of one channel at a time. For a deeper walkthrough of these metrics and how they’re calculated, see our full Media Measurement & Attribution guide.
Most Intelligence Hub implementations are completed in approximately eight weeks, depending on the number of data sources, measurement providers, and reporting requirements. The solution integrates with existing cloud data platforms, allowing organizations to modernize measurement without disrupting current operations.
TV ratings come from measurement providers like Nielsen, VideoAmp, and iSpot, each using panels, smart TV data, or set-top box data to estimate who watched what. Streaming adds another layer, since platforms report their own viewership differently than broadcast measurement does. The challenge isn’t measuring any one of these — it’s making them agree with each other well enough to plan and report on a single campaign across all of them.
No. Intelligence Hub unifies inputs from providers like VideoAmp, iSpot, Nielsen, and EDO into one reporting framework — it complements existing measurement contracts rather than replacing them.
Attribution assigns credit to touchpoints a customer encountered before converting. Incrementality measures the actual lift a campaign caused, compared to what would have happened without it. Intelligence Hub is built around incrementality first — a stronger, causal answer for proving real business impact, not just correlation.
Yes. Intelligence Hub runs natively on the Databricks Data Intelligence Platform, so multi-provider measurement data is unified in the same governed environment already running your other media workloads — not a separate reporting layer.
Some measurement providers now offer natural-language reporting on their own data. Intelligence Hub works across providers — unifying VideoAmp, Nielsen, iSpot, and others into one governed view, instead of a natural-language layer over a single vendor’s numbers.
Cross-platform measurement is the ability to measure campaign performance consistently across broadcast, streaming, connected TV, digital, and programmatic channels. It provides publishers and advertisers with a unified view of audience reach, campaign delivery, and advertising effectiveness across the entire media ecosystem.
Yes. Intelligence Hub supports modern measurement and attribution by combining campaign delivery, audience engagement, and performance metrics into a unified framework. This enables publishers to improve campaign reporting, strengthen attribution, and provide advertisers with more transparent and actionable performance insights.
A five-stage framework — Basic Reporting, Unified Reporting, Full-Funnel Measurement, Real-Time Optimization, and Predictive Intelligence — showing how advanced an organization’s measurement capability is, and what comes next.
These solutions form a connected measurement and monetization stack. CampaignNova Autopilot catches delivery risk while a campaign is live. AdScape 360 gives unified revenue visibility across linear and digital deals. Intelligence Hub sits on top of both, turning their signals into one governed, full-funnel measurement story for advertisers and leadership.
