The retailer relied on a manual, spreadsheet-based process to identify customers for exclusive events. This approach was slow, inconsistent, and lacked analytical rigor—leading to missed engagement opportunities and inefficient resource use. Key challenges included:
The client needed a scalable, automated, analytics-driven framework to improve targeting accuracy, accelerate campaign execution, and increase event ROI.
Infocepts implemented an automated customer segmentation framework powered by advanced analytics and seamless BI integration. Key solution components:
This framework turned a fragmented, manual process into a real-time, insight-led engagement engine, empowering the client to personalize customer outreach effectively.
The solution supports the Marketing Team, enabling faster, insight-led campaign execution and measurable business growth. It delivered:
By embedding automation and intelligence into customer targeting, Infocepts enabled the retailer to elevate its event marketing from reactive to predictive.
