How AdSentinel Helped a Media Organization
Catch Integration Failures Before Advertisers Did – and Recover $1.2M in Advertising Revenue Annually
Overview: AdSentinel Connected Ad Integrity Platform
A leading media organization relied on multiple advertising integrations to support campaign delivery across its digital advertising ecosystem. However, integration failures often went unnoticed until advertisers reported delivery issues, resulting in missed impressions and revenue loss.
Infocepts implemented AdSentinel, a proactive ad integrity solution that continuously monitors advertising integrations, detects anomalies in real time, and provides visibility into the root cause of failures. This enabled faster issue resolution, improved operational visibility, and proactive revenue protection.
Problem Statement
The organization lacked continuous visibility into the health of its advertising integrations. Failures were typically identified after campaign performance had already been impacted, often through advertiser complaints or post-campaign reporting. Manual monitoring processes made it difficult to quickly detect, diagnose, and resolve issues, leading to revenue leakage and a suboptimal advertiser experience.
Infocepts addressed these challenges by deploying AdSentinel, which introduced real-time integration monitoring, automated alerting, root-cause analysis, and revenue-impact-based prioritization to identify and resolve issues before advertisers were affected.
Business Impact
The transformation delivered tangible, measurable results:
89%
95%+
$1.2M
Same-Day
Infocepts
