Drug Launch Analytics &
Market Access Intelligence
Pre-launch account profiling, payer intelligence, and real-time claims analytics – so your next launch is led by intelligence, not intuition.
10,000+
Accounts profiled pre-launch with tailored strategies for 200+ reps
75%
Faster access to engagement data during global CRM migration
Real-time
Claims tracking enabling faster claim settlements and broader coverage
The Problem Launch Teams Face
Drug launches are the highest-stakes moment in pharma. Research consistently shows the first 90 days determine approximately 70% of peak-year performance. Yet most companies approach launch analytics reactively – building dashboards after the launch instead of building intelligence before it.
The cost of a sub-optimal launch is not just lost revenue. It is lost market position. Competitors who launch more effectively establish relationships, build evidence, and create switching costs that are extremely difficult to overcome – at three to five times the cost of getting it right the first time.
What We Do
We enable life sciences launch teams with data‑driven launch intelligence platforms that unify pre‑launch profiling, payer insights, claims analytics, and forecasting to drive faster, smarter, and more predictable launches.
Pre-Launch Account Profiling & Scoring
We build account intelligence systems that profile and score every target account – hospitals, IDNs, physician groups, individual HCPs – on prescribing potential, competitive treatment share, payer access likelihood, and historical engagement. More than 200 reps receive tailored account strategies before Day One.
Payer Intelligence & Claims Analytics
We integrate claims data with payer intelligence to track formulary status, prior authorization requirements, rejection rates, and patient out-of-pocket costs. When rejection rates spike, the team can identify root causes and address them within days instead of weeks.
Launch Readiness Dashboards
Real-time launch tracking that monitors prescriptions, claims, patient enrollment, and field activity. Alert thresholds trigger when anomalies appear – unexpected rejection rates, slow uptake in priority territories, or competitive counter-detailing.
Sales vs. Forecast & Demand Intelligence
We enable demand tracking by integrating sales data with forecasts, inventory levels, and payer coverage data. This gives launch teams weekly decision-making capability for resource reallocation.
Who It’s For
Built for life sciences launch, market access, and commercial analytics teams driving data‑led, high‑impact product launches.
Results
10,000+
Accounts profiled pre-launch, 200+ reps with tailored strategies (Snowflake, Power BI, Veeva CRM)
75%
Faster engagement data access during CRM migration for 800+ reps (AWS, Snowflake, Power BI)
Faster Claim
Settlements and broader coverage via integrated payer intelligence (Snowflake, Power BI, Veeva CRM)
Resources
Explore proven strategies, frameworks, and case studies across payer intelligence, claims monitoring, and data‑driven drug launch execution.
Blog
The Data Platform Modernization Playbook for Life Sciences: Cloud, Governance, and AI Readiness
Read MoreFAQs
How early should launch analytics begin?
At least 90 days before commercial availability. The best-performing launches invest in account profiling, payer intelligence, and field force readiness analytics well before Day One.
What is pre-launch account profiling?
It is the process of scoring and segmenting every target account by prescribing potential, competitive landscape, payer access likelihood, and engagement history – so field teams have tailored strategies on launch day.
Can you integrate with existing Veeva CRM?
Yes. We build analytics layers that sit on top of Veeva Vault CRM, integrating CRM data with claims, payer, and market data for unified launch intelligence.
How does payer intelligence improve launch success?
By predicting formulary decisions, tracking prior authorization requirements, and monitoring claim rejection rates in real-time, market access teams can address barriers within days instead of weeks.
Talk to a Launch Intelligence Expert
The Enterprise AI & Data Transformation Partner. Delivering measurable business impact globally.
#1 on Gartner Peer Insights · 97.2% client retention
Email: sales@infocepts.com
Headquarters: Washington, D.C., USA