The Currency Wars Are Here. How Do You Walk Into Upfront With One Measurement Story?
If you’ve been in a room with a GroupM buyer recently, you’ve heard the question. It comes in different forms. Sometimes it’s polite: “Can you walk us through how you’re thinking about measurement this year?” Sometimes it’s direct: “We’re buying on VideoAmp. Can you prove your audience delivered against our full buy?” And sometimes – […]
