Every broadcaster has a version of the same story. The one where a major tentpole event – the Super Bowl, the Olympics, the Oscars, the NCAA Tournament – went sideways in a way that cost real money and real relationships. The details differ. Sometimes it’s an ad server that buckles under peak load. Sometimes it’s […]
Ask any senior ad sales leader what keeps them up at night during a major live event, and the answer isn’t usually “will we close the deal.” It’s “will the platform hold.” The deal is done. The client has committed. The creative is in. The targeting parameters are set. The campaign is scheduled to run […]
If you’ve been in a room with a GroupM buyer recently, you’ve heard the question. It comes in different forms. Sometimes it’s polite: “Can you walk us through how you’re thinking about measurement this year?” Sometimes it’s direct: “We’re buying on VideoAmp. Can you prove your audience delivered against our full buy?” And sometimes – […]
