Media firms today struggle with traditional, error-prone forecasting methods, leading to missed opportunities and inefficient inventory management. Introducing Infocepts AdVision, an AI-enabled Digital Portfolio Forecasting solution that revolutionizes ad delivery predictions, optimizing inventory planning and maximizing ad slot sales.
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Client Story
AI-driven Media Ad Inventory Forecasting Improves ROI
Our media client faced significant challenges with their traditional, error-prone advertisement delivery forecasting system, which hindered agility and accuracy. Infocepts developed an AI-enabled Digital Portfolio Forecasting solution that provided accurate short-term forecasts, integrating critical factors like premiere dates and seasonality. This solution streamlined inventory planning, enabling better decision-making and maximizing ad slot sales. As a result, the client experienced improved efficiency, enhanced user adoption, and significant cost savings.
Infocepts
