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What is advanced analytics?

Advanced analytics is the data examination beyond the traditional methods of data analysis to dig deeper into your data. It assists in gaining broad data insights, data-based predictions, and well-informed suggestions to take the business to the next level.

It is not a single tool but a cluster of several techniques such as machine learning, neural networks, data visualizations, predictive analysis, sentiment analysis, complex event processing, data mining, and big data analysis.

Data mining is the vital technique of advanced analytics to extract useful information from raw data, in the form of graphs, tables, and spreadsheets. Big data analysis is obtaining insights from useful information to cast better trends. Predictive analysis is to make predictions from those insights by visualizing the historical trends in the data.

What is difference between the advanced analytics and analytics?

Analytics: analytics is answering the questions as “what happened when happened, haw happened, and how many”. It just gives you the insights of your data as; if you are a webpage blogger then, it will provide the information like you are explored by this sufficient numbers, you got this audience rate, you got audience from this region and for this time.

That is the analytics of your data. It operates on structured data and little or no unstructured data. The business users or non-technical users can carry out the data analytics by themselves because the tools are easy to use and designed for the non-technical audience.

Advanced analytics: advanced analytics help you with questions like “ what this happened, why this happened, what will happen if it continues, and what you should do to make it better”. Advanced analytics operates on structured as well as unstructured data (data extraction from videos, webpages, news articles, photos, etc.).

Advanced analytics predicts the likelihoods by observing the past trends in your data and suggest better, well-informed decisions and steps to make your business successful. Only the technical experts can handle the big data and cast helpful insights, predictions, and suggestions from the data. Advanced analytics is automated but, it is not easy to drive colossal data.

What are the techniques used in advanced analytics?

Advanced analytics is a broader term that includes many different techniques and aspects to provide you the best suggestions for your business.

Data mining: Data mining is to organize the raw data. It is the extraction of useful information in the form of graphs, tables, and spreadsheets from unstructured data such as videos, photos, web pages articles, and blog posts.

Machine learning: machine learning is the advancement in the artificial intelligence of computers with time for the automation of the entire process. It benefits the end-users by limiting their time cycle and human errors.

Coherent analysis: coherent analysis is the technique that is used to install quality of information either from a single source or from similar but not identical sources. It later helps in decision-making and improving the business.

Sales analysis: It is the technique of advanced analytics to manage and model the sales pattern. This analysis examines the trends in sales and provides the best possible steps to improve them.

Predictive analysis: Predictive analysis is the genre of advanced analytics to predict the likelihoods by critically observing the data insights. These predictions are significant to improve profits as these are data-base predictions, not intuitions.

There are several other techniques of advanced analytics that support the entire process such as complex event analysis, retention analysis, data visualization, and many more.

What are the benefits of advanced analytics?

Advanced analytics is the complete package for business users to elevate their sales and positive customer feedback.

More time to focus on strategies: Advanced analytics automated the entire process from data collections to reporting. That ultimately reduces the time and empowers the end-users to invest their energy in strategies, focus on the techniques for better sales.

Data-based decision making: Business works on the principle of data and well-informed decisions. You cannot make intuitions for strategies in business that have drastic chances to damage the company reputation. Business users always require a logical reason to makeup strategies.

Gain a better ROI: For advanced analytics, you will get better predictions to invest your money for successful outcomes. It also pulls the curtains from the customers’ needs so you can better manage and modify your product.


Advanced analytics is one step ahead to provide you the complete knowledge of your data. It assists you with automated data insights, every day well-informed decision making, predicting the outcomes of trends in your data, and suggesting the possible ways to enhance it. But these advanced analytics do not assist the small-scale business users because it is an expensive package. Organizing the data is not an easy task to perform. It requires some expenses. It also gets the data from the unstructured forms that are not an easy task to perform. Another threat is data leakage; although it is secure, there is little likelihood of data leakage due to sharing the on a vast scale. The security issues may obstruct the advanced analytics to work for you.