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What is Sales analytics?

Sales analytics is the managing, modeling, and understanding the sales trends. In business, this analysis is carried out to improve and manage sales. Sales analytics also predicts the sales trend by using the patterns in the past data.

In sales analytics, experts collect data from application transactions and surveys. The relevant data from these means is extracted and used to mine and analyze to improve future sales. This analysis helps to make better decisions; improving customer service, market opportunities, and sales management team performance.

How does sales analytics work?

The simple definition of sales analytics is any business transaction. It also includes those transactions that do not directly affect the sales but play a major role in the sales progressing. For example, for sales analysis sales analysts get the count of the total number of people in the mall. This analysis is further carried out and the number of people that visit the brand outlet and shop from there is calculated. This calculation helps in predicting the future sales performance of the brand and determining brand recognition.

Organizations not only use analysis of sales analytics to improve sales but also use the analysis of data mining and data analytics. Data mining and data analytics help in determining the historical trends in data. It also helps in predicting better decisions. These decisions are beneficial in the sales growth rate. Data mining and analytics assist the sales department by providing a more accurate forecast of consumer’s needs and desires and finding better opportunities in the market.

Different types of sales analytics:

Analysts categorize sales analytics into four different types.

  • Descriptive: In this type of analysis, experts summarize raw data related to sales to observe the trends in that. Example: Brands can find the reasons for the reduction in the sale of a certain product in a certain region.
  • Diagnostic: it is the category sales analytics that justifies the sales trends and observations with logical reasoning. For example, justification of minimizing sale of a certain product due to high competition.
  • Predictive: predictive analytics helps in making predictions by viewing the historical trends in data. Predictive analytics helps in improving sales by looking at the path on which companies are heeding. It predicts with the help of past data; whether it is the right path to follow or not. The predictions are beneficial to stunt profit loss and to improve business growth.
  • Prescriptive: prescriptive analytics suggests the right choices with the help of predictive analytics data to improve sales. Prescriptive analytics techniques are used in daily decision making. It helps in exploring a better path to grow profits and market opportunities.

Benefits of sales analytics:

Sales analytics is the key to the success of every business. 90% of business growth depends upon sales. Only the companies with high sales are well-known brands now.

Optimize your sales funnel:

It helps in providing you the clarity that where your sales graph lies in this competitive era. It suggests whether your company needs improvement in sales or not. It gives you the sense of people’s interests that when people mostly buy and what they want to buy. This advantage helps to improve your sales.

Identify areas of growth:

The recognition of opportunities sometimes becomes a hard task. Sometimes your sales are decreasing, but you do not know the reasons. Sometimes your sales stunts at a certain point and you want to improve it but do not find the way of improving it. All these areas where the chances of sales growth lie are suggested by sales analytics.

Increase productivity and efficiency:

Sales analytics provides a graph due to which you can find the gaps in your sales. It helps to enhance the sales by finding valuable frequent customers. It helps in exploring better everyday decisions and in availing the market opportunities.

Decision making:

If the brands are not aware of the gaps in their sales, they will never reach the right decision. Right decisions play a significant in business growth. Every decision in the business is a critical one so it must be taken with proper research. Sales analytics helps to improve the sense of decision making. Experts discover the data-based decisions that help to improve the business.


  • Sales analytics is the observation of sales trends. It helps in understanding the patterns in sales.
  • Sales analytics helps in a variety of ways. It helps in improving the customer services and finding the market opportunities to maximize the product sales.
  • Sales analytics assist in the summarization of raw data related to trade and diagnose the real problem. It benefits in making the predictions by observing the historical trends in data. It suggests the right path to follow to improve the sale.
  • Sales analytics helps in finding the areas for improvement that magically expands the sales.
  • It helps to make the sales efficient and assist in discovering effective decisions.