OTT advertising is delivered inside streaming video that reaches viewers over the internet, on smart TVs, streaming boxes, phones, laptops and game consoles, instead of traditional way through cable or satellite. OTT ads can be targeted to a household or device, bought directly or programmatically, and measured impression by impression. Streaming is now where most […]
Infocepts’ Media & Entertainment Intelligence Services team attended roughly twenty pre- and post-show technology briefings across the content supply chain at IBC 2026 in Amsterdam. This research piece is built directly from those conversations, focused on data & AI/ML analytics & intelligence trends within the media & entertainment industry that we expect to shape vendor […]
“Re-calibrating technical debt: a boon in disguise “ Overview In 2026, data captured, produced, and re-versioned will double to 250ZB in just three years globally. Although unstructured data repositories will remain dominant, accounting for close to 90% (volume terms) of the total universe (2023: 93%; IDC Worldwide Global DataSphere Structured and Unstructured Data Forecast, 2024–2028), […]
