Ad inventory management is a constant balancing act across direct and programmatic advertising. Deliver too aggressively and you consume premium inventory you could have sold at a higher rate. Deliver too conservatively and you risk underdelivering a committed campaign – triggering makegoods.
Manual pacing rules are set once and rarely updated - they cannot respond to real-time changes in viewership, demand, real time bidding, or inventory availability.
Campaigns pacing ahead of schedule consume premium inventory that could be reallocated to higher-yield opportunities - leaving money on the table.
Campaigns pacing behind schedule are identified through delayed reporting - by the time the team responds, the window to correct delivery has narrowed or closed.
Ad operations teams manually adjust pacing for hundreds of campaigns simultaneously - an unsustainable model that creates both delivery risk and operational workload.
The Inventory Optimization Multiplier connects to your ad delivery infrastructure on Databricks, analyses delivery signals continuously, and adjusts pacing intensity automatically – helping ad operations teams protect committed campaigns, preserve premium inventory, and improve ad yield management.
The IOM connects to your ad server, ad inventory management system, and campaign data on Databricks.
Delivery signals are analysed continuously, comparing actual pacing against commitment thresholds and yield targets in real time.
When underdelivery risk is detected, the multiplier automatically increases delivery intensity - before the shortfall occurs.
When a campaign is over-pacing, the multiplier pulls back - flagging freed premium inventory for reallocation to higher-yield opportunities.
Freed inventory is identified and surfaced for reallocation to campaigns with higher CPMs, premium advertisers, or strategic priority placements.
Delivery outcomes, yield improvements, and reallocation decisions are tracked and reported - giving leadership evidence of the revenue impact of dynamic pacing.
The Inventory Optimization Multiplier provides dynamic, real-time control over campaign delivery intensity – protecting committed campaigns from underdelivery while preserving premium inventory from unnecessary over-pacing.
Continuous analysis of first-party and third-party delivery signals – comparing actual pacing against commitment thresholds and yield targets as impressions are served.
Dynamic delivery intensity adjustments for active campaigns – scaling up for underdelivering campaigns, scaling back for over-pacing ones, automatically.
Proactive identification of at-risk campaigns before shortfall occurs – triggering corrective action while there is still time to close the gap.
Identification of campaigns consuming inventory ahead of schedule – with freed premium inventory flagged for reallocation to higher-yield opportunities.
Yield optimisation targets configurable by campaign type, advertiser tier, rate segment, or inventory scarcity level – reflecting your specific monetisation priorities.
End-to-end tracking of delivery outcomes, yield improvements, and reallocation decisions – with revenue impact measurement for leadership visibility.
When delivery intensity is managed dynamically – protecting committed campaigns and preserving premium inventory – revenue yield improves and operational workload decreases simultaneously.
Fewer Underdelivery Makegoods
Pacing issues are caught and corrected automatically - reducing the underdelivery incidents that generate expensive makegoods and erode client trust.
Higher Revenue Yield
Every impression is directed to its highest-value use - increasing yield without adding manual work or changing how campaigns are booked.
Premium Inventory Preserved
Over-pacing campaigns no longer consume premium inventory unnecessarily - that inventory is preserved for realisation at a higher rate.
Ad Ops Teams Focused on Strategy
With automated pacing management, ad ops teams spend less time on manual intervention and more time on yield strategy and client relationships.
Manage campaign delivery and inventory yield simultaneously - without the manual overhead of tracking hundreds of campaigns and adjusting pacing rules by hand.
Maximise revenue from every impression. IOM identifies over-pacing and frees premium inventory for reallocation before the opportunity is gone.
Balance delivery commitments and yield targets across your full inventory footprint - with real-time data instead of yesterday's pacing reports.
Ad technology infrastructure that manages delivery at scale - automating pacing decisions that would otherwise require constant manual intervention.
The Inventory Optimization Multiplier is built on Databricks and integrates with major ad servers, inventory management systems, and OMS platforms – connecting to your existing ad delivery infrastructure.
Explore insights on inventory yield management, campaign pacing optimisation, and ad delivery automation for media and ad operations teams.
Case Study
Ad pacing is how evenly a campaign’s delivery is spread across its scheduled flight — too fast risks running out of inventory before the campaign ends; too slow risks under-delivering against what was promised.
A make-good is additional inventory or airtime a media company provides at no charge to compensate an advertiser for a campaign that under-delivered against what was sold.
Guaranteed inventory is sold with a delivery commitment — the publisher owes a specific number of impressions. Non-guaranteed (programmatic) inventory has no fixed commitment; pricing and delivery float based on real-time demand.
Most often from inaccurate inventory forecasting, over-optimistic pacing early in a flight, or a mismatch between what was sold and what inventory is actually available — caught late, it becomes a make-good.
Over-pacing is when a campaign delivers faster than scheduled, consuming inventory — including premium inventory — that could have been sold to a higher-paying buyer later in the flight.
A floor price is the minimum price a publisher will accept for an impression in a programmatic auction. Static floors don’t adjust to real-time demand; dynamic floors do.
These three solutions form a complete ad yield management stack. AdScape 360 gives you unified visibility into yield performance across linear and digital deals. CampaignNova Autopilot continuously monitors campaign pacing and alerts your team to delivery risk in real time. Inventory Optimization Multiplier goes a step further, automatically adjusting pacing intensity to prevent underdelivery and protect premium inventory without manual intervention. Many media companies use all three together as layers of the same ad yield management strategy.
Ad yield management is the practice of maximising revenue from available ad inventory by balancing delivery commitments against monetisation opportunity. Automated pacing improves ad yield management by adjusting delivery intensity in real time, so campaigns don’t underdeliver and premium inventory isn’t consumed unnecessarily by campaigns running ahead of schedule. For more on sell-through rate, inventory yield, and how AI is changing ad sales pipelines, see our revenue intelligence guide.
By continuously comparing actual delivery against commitment thresholds and adjusting intensity in real time — catching a campaign falling behind hours into a flight instead of at the end, when there’s no time left to correct it. This is what Inventory Optimization Multiplier does specifically.
Native ad-server tools like GAM optimize yield within that one system. A layer like Inventory Optimization Multiplier sits above the entire stack — GAM, FreeWheel, your OMS, programmatic — so pacing decisions account for inventory across every channel, not just one ad server.
No. It connects to your existing OMS (Operative, Wide Orbit) and ad servers, adding a real-time pacing and reallocation layer without replacing what you already run.
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