Entries by Infocepts - Retail COE

Omnichannel Customer Intelligence: Understanding Shoppers Across Physical and Digital Touchpoints

The customer doesn’t experience your brand the way your org chart is organized. They don’t think “now I’m in the digital channel, now I’m in the physical channel.” They just think: “I’m shopping at Brand X.” This seems obvious. And yet the majority of retail organizations are still analyzing their customers through separate digital and physical lenses – running distinct analytics programs for […]

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