Entries by Prashant Rajput

Snowflake Summit 2026: Takeaways for the Agentic Enterprise

The Agentic Enterprise Is No Longer a Vision — It’s Being Built Now Prologue: A Declaration, Not a Roadmap Every technology summit has a heartbeat — a thesis that runs through every keynote, every session, every conversation in the hallway. At Snowflake Summit 2026, that thesis was impossible to miss: The enterprise AI race is […]

A Practitioner’s Perspective on Building Privacy-Safe Audience Intelligence in the Modern Media Ecosystem

For years, one question continued to define conversations between publishers and advertisers: “Does your audience actually overlap with ours?” The challenge was never a lack of data. Publishers had rich first-party behavioral signals. Advertisers had deep customer intelligence. The real problem was that the data couldn’t be shared safely, compliantly, or at scale. For most […]