Industries › Retail & CPG

Connected Intelligence Across Retail and CPG

Infocepts helps retailers and CPG brands connect shopper, category, pricing, media, supply chain, store, workforce and finance decisions on one governed data and AI foundation.

Retailers protect margins, improve on-shelf availability and optimize workforce planning. CPG brands get sharper demand sensing, deeper consumer understanding, better trade ROI and ability to plan better with their retail partners and their first party data.

8–10%

Pricing Profit Uplift
Margin our clients gained when pricing followed demand elasticity, not fixed rules.

60–70%

Less Promotion Margin Leakage
Leakage our clients cut when promotional prices were set on true incremental lift.

35%

Inventory Efficiency Gain
What our clients saw when AI sharpened demand planning and lifted service levels.

10–15%

Personalization Revenue Lift
Revenue our clients added when they ran 1:1 personalization at scale.

Eight directives that shape Retail & CPG performance

The Who of Retail: Customer & Shopper Intelligence

  • Shopper Identity Resolution Customer 360
  • Next Best Action Churn Prediction
  • Loyalty Program Analytics

Know every shopper as an individual. Connect physical and digital touchpoints, promotion response, loyalty redemption and shopping behavior into one complete view. Anticipate each shopper’s needs and make the right offer before churn becomes a concern.

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The What of Retail: Merchandising & Category Intelligence

  • Assortment Optimization Shelf & Space Optimization
  • Planogram Analytics Display Execution Monitoring
  • SKU Productivity

Stock what your shoppers actually buy, in every store format. Shape each assortment from demand, store clusters and product economics. Cut slow movers and duplicate SKUs. Spot when high margin private brands cannibalize national brands. Test each range change against pricing and supply chain.

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The How Much of Retail: Pricing, Promotion & Margin Intelligence

  • Price Elasticity Modeling Location Based Price Optimization
  • Promotion & Markdown ROI Promotion Viability Prediction
  • Competitive Price Monitoring

Maximize margin across pricing, promotions and markdown decisions. Factor elasticity, competitor moves, inventory and margin targets into every price decision. Isolate true incremental sales lift from promotions, net of cannibalization and pull forward. Set markdown depth and timing to protect margin at clearance.

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The How To Reach of Retail: Media & RMN Intelligence

  • Retail Media Funded Promotions RMN Monetization & Yield
  • Incremental Sales Attribution Closed Loop Measurement
  • Brand Campaign Reconciliation

Turn your retail media network into a measurable revenue line. By connecting active shoppers to CPG brand campaigns, we show incremental sales, not just impressions. Closed loop data ties ads to sales with improved ROAS. Plan media alongside availability and promotions.

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The Where And When of Retail: Supply Chain & Inventory Intelligence

  • AI Demand Forecasting Reliable Supply Execution
  • Intelligent Replenishment Shrink & Loss Prevention
  • Supply Chain Disruption Planning

Have product where demand happens, before it happens. Sense demand at item, store and week level. Predict stockouts and overstocks, and move inventory before they hit. Detect phantom inventory early. Lift shelf availability while cutting working capital, shrink and fulfilment cost.

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The Where It Happens of Retail: Store, Channel & Omnichannel Intelligence

  • Site Selection Trade Area Modeling
  • Store Performance Optimization Store Launch Preparation
  • Omnichannel Attribution

See how every store, channel and touchpoint drives revenue and customer experience. Decide where to open, remodel or close stores, and where to invest in staff and training. Credit each sale correctly across channels, so stores and digital run as one business.

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The Who Delivers of Retail: Workforce & Talent Intelligence

  • Demand Based Labor Scheduling Workforce & Task Planning
  • Frontline Productivity Analytics Real Time Training & Support
  • Attrition Risk Prediction

Put the right people in the right place at the right time, across stores, supply chain and back office. Match shifts, workloads and skills to forecast demand and foot traffic. Tailor staff headcount based on hourly traffic, and flag store attrition before it hurts store execution. Labor becomes a strategic lever, not a fixed cost.

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The So What of Retail: Enterprise Performance & Strategic Intelligence

  • Executive Performance Cockpits Risk Monitoring
  • Scenario Planning What If Simulation
  • Fraud Detection

Give leaders one view of what changed, why, and what to do next. Bring commercial, operational, supply chain-based, financial, sustainability and risk-related signals into a shared decision cockpit. Test a tariff change, promotion or disruption plan on the P&L before you commit. Ask in plain language why margin is down. Trace it across price, mix and labor.

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Retail Solutions Across the Value Chain

Each solution is purpose-built to address a specific business challenge, informed by decades of hands-on expertise and designed to perform reliably in real-world operating environments.

A smart retail service robot

Success Stories

Insights Hub

Industry Recognition

Trusted Technology

Partners

Frequently asked questions

Straight answers to what retail and CPG leaders ask us before they start.

Infocepts provides connected intelligence across eight retail decision areas: customer and shopper, merchandising and category, pricing and promotion, retail media, supply chain and inventory, store and omnichannel, workforce, and enterprise performance. All eight run on one governed data and AI foundation, so insight from one area improves decisions in the others.

Most firms sell point solutions for pricing, inventory or loyalty. Infocepts connects them. Every solution draws on one shared data foundation and semantic layer, so a churn signal can inform a markdown and a stockout can pause a media campaign. Our proprietary retail IP is proven in live client work and scales from one use case to the enterprise.

Infocepts works with grocery retailers and wholesalers, specialty retailers, footwear and apparel brands, restaurant chains and CPG brands. Most start with one high value problem, such as demand forecasting, pricing or labor scheduling. They then extend connected intelligence across more of the value chain.

Infocepts helps retailers protect margin, improve shelf availability, personalize at scale, prove retail media returns and schedule labor to demand. For CPG brands, we improve demand sensing, trade promotion ROI, pricing effectiveness and joint business planning with retail partners. Each solution connects to the others, so gains in one area compound across the business.

Yes. Infocepts is a Databricks partner and builds retail and CPG solutions on the Databricks Data Intelligence Platform. We also partner with AWS, Microsoft Azure, Snowflake and Dataiku, so retailers and CPG brands can run connected intelligence on the platform they already use.

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