36%

Improvement in Customer Acquisition Cost (CAC)

32%

Capture of Top-Performing Sales Reps

47%

Reduction in Return on Investment (ROI)

72%

Increase in Win Rate

This pharmaceutical sales analytics dashboard centralizes sales performance and customer trends for SIB therapeutic areas and products. Sales teams and sales operations leaders use it to see gains, decliners, and priority customers, and to decide where to focus calls to reach quota. Infocepts built it on MicroStrategy.

What problem did this dashboard by Infocepts solve for the pharmaceutical sales team?

Sales leaders needed to see gains and decliners by therapeutic area and product without waiting on a manual regional roll up. Infocepts centralized sales performance and customer trends in one dashboard. It connects CRM and call activity data through data engineering and integration, so teams can act on a decline before it compounds.

What does the pharmaceutical sales analytics dashboard track?

It tracks sales gains and decliners across SIB therapeutic areas and products, plus customer engagement trends. Call analysis reports show call performance. The dashboard also highlights priority customers, the accounts flagged as highest value or highest risk, so reps focus time where it affects quota most.

Who uses pharmaceutical sales analytics dashboards in Life Sciences companies and how?

Sales representatives use it to see which priority customers need attention. Sales operations leaders use the gains and decliners views to track quota attainment across therapeutic areas and product lines. Pairing call performance with sales trends shows whether rep activity connects to results, not only whether calls happened.

What business impact did the pharmaceutical sales team see after rollout?

Reported results include a 36% improvement in customer acquisition cost (CAC), a 32% capture of top performing sales reps, and a 72% increase in win rate. Those figures relate to sales effectiveness. The dashboard supports the decisions behind them: where to call, which accounts to prioritize, and which declines to address first.

Key metrics: sales gains, sales decliners, customer engagement, call performance, priority customers, and quota attainment.

Explore more in the Life Sciences section, see the sales analytics for veterinary pharmaceuticals dashboard, or read our case studies.

Want a sales analytics dashboard for your therapeutic areas? Talk to our team about what to track and how to build it.

Frequently asked questions

It centralizes sales performance and customer trends by therapeutic area and product, so sales leaders see gains and decliners without waiting on a manual regional roll up. It also brings in call analysis, which shows how rep activity lines up with sales results.

They flag which accounts or territories are growing and which are shrinking within a therapeutic area. A sales team can then act on a decline before it compounds, and learn from the accounts that are growing. Seeing both side by side keeps attention on the right places.

Pairing call performance data with sales trends shows whether rep activity is tied to results, not only whether calls happened. Leaders can see which activity matches growth and where effort is not showing up in sales. That helps them coach reps and redirect time toward accounts that matter.

Priority customers are the accounts flagged as highest value or highest risk, based on sales trend and engagement data. Reps use the flag to focus time where it affects quota most. The exact rules depend on how a team defines value and risk, so agree on those definitions early.

The dashboard reports results: gains, decliners, customer engagement, and call performance by therapeutic area. Field Intelligence is an Infocepts solution for life sciences field teams. It turns fragmented CRM, prescription, and campaign data into a guided daily workflow with territory planning and AI driven next best actions. Reporting and daily guidance serve different jobs.

It connects CRM and call activity data into a BI platform, drawing on its Life Sciences industry experience. The views are then designed around how sales teams read performance against quota. Infocepts delivers this through data product design, so the dashboard answers the questions sales leaders ask each week.