30%

Faster Time to Insights

21%

Increase in Profit

18%

Growth in Bike Sales Profitability

50%

Lift in Converting Non-Bike Buyers to Customers

This customer analytics dashboard shows bike retailers and marketing executives how buyers behave, what they purchase, and what they prefer. Teams use it to spot high value customers, project sales trends, and decide which prospects to turn into loyal customers. Infocepts built it on MicroStrategy, drawing on historical sales data.

Infocepts delivered it through business analytics services, using data storytelling and design thinking.

For more from Retail & CPG, see customer segmentation for retail and retail sales analytics.

To build a customer analytics view around your own buyers, talk to our team.

Frequently asked questions

It analyzes buyer behavior, purchasing patterns, and customer preferences in one view, so marketing and sales teams can act on trends instead of reviewing transaction data manually.

By analyzing historical purchasing patterns to flag customers who buy more often or spend more, so retention efforts can prioritize the relationships worth protecting most.

Retailers and marketing executives responsible for converting potential buyers into repeat customers.

Understanding what a specific customer segment values lets marketing tailor offers instead of running the same campaign at everyone.

By connecting sales and customer data into a BI platform through Business Analytics services, for Retail & CPG organizations.